Ad Specifications for Marketing Grant Program

If you are providing your own creative materials for the “Many Miles.  One Corridor” Marketing Grant Program, please review the specifications below. If specifications are not met, your creative files may be rejected and ads may be delayed or canceled.

NEIGHBORHOOD TOURIST

Ad must include the Heritage Corridor CVB logo and Enjoy Illinois logo, meeting respective branding guidelines.

Ad dimensions

  • 1/2 Page Horizontal:  7.875″ wide by 5″ high
  • 1/2 Page Vertical:  3.875″ wide by 10.12″ high
  • Full Page:
    • Bleed:  8.625″ wide x 11.13″ high
    • Trim:  8.375″ wide x 10.88″ high
    • Safe:  7.875″ wide x 10.38″ high 

RACK CARDS

The name and location of your organization must be in the first one-third of the front of your rack card.  This is a requirement of our distribution company.

Rack Card must include the Heritage Corridor CVB logo and Enjoy Illinois logo, meeting respective branding guidelines.

Rack card must also contain a print code, based on the number of cards printed as well as the month and year that the card is scheduled to be printed.  For example, 10,000 cards printed in May 2020 would be 5/2020 – 15K.  This code must appear in 6 pt font on the back of the card (within the safe area).

Ad dimensions for a 4″ x 9″ card

  • Bleed:  4.25″ wide x 9.25″ high
  • Trim:  4″ wide x 9″ high
  • Safe:  3.75″ wide x 8.75″ high

EMAIL BLAST

Ad must include the Heritage Corridor CVB logo and Enjoy Illinois logo, meeting respective branding guidelines.

If you have a print ad that is 8.5″ wide by 11″ long (or less), it can be converted into the e-blast.  Note that the e-blast will be 600px wide.  You can also create a 600px wide graphic with any height (the CVB suggests an ad height between 900px and 1200px).